Privacy Policy

This policy or notice is provided by Velatura Aesthetics, PLLC, doing business as Velatura Medical Aesthetics & Wellness (“Velatura,” “we,” “us,” or “our”).

1. Scope of this policy

This policy covers the Velatura website and messages you send us by email, text, call, or voicemail. Medical records are covered by our Notice of Privacy Practices. Aesthetic Record and other third-party services follow their own privacy policies.

2. Information we may collect

When you contact or book with us, we may receive your name, contact details, appointment interests, and the content of your messages. Please do not send health details, photos, medication lists, or card numbers by public email, text, or voicemail.

If you opt in to texts or calls, we keep your mobile number, the date and source of your opt-in, the consent language shown to you, your messages, and any opt-out requests. Calls are recorded only after the notice and consent required by law.

Our hosting and security providers automatically log basic technical data — IP address, browser and device type, pages requested — to run and protect the site. Our scheduling and communications provider also uses a site analytics script that measures visits and, if you arrive from a tracked link, associates your visit for attribution. This website does not use behavioral advertising or session replay.

Booking and the client portal run on Aesthetic Record. Information you enter there is collected under Aesthetic Record’s privacy policy and may be available to Velatura for your care and payment.

If you allow optional analytics, Google Analytics 4 measures visits to three general-information pages: our homepage, About page, and Visiting Velatura page. It receives a fixed page name and address, browser and device information, and cookie-based session identifiers. Google processes connection information, including your IP address, to provide the service; this is not an anonymous browsing service. We do not send contact-form contents, patient identifiers, appointment details, treatment selections, or payment information to Google Analytics. Google Analytics is not loaded on our contact, booking, service, FAQ, new-patient, or legal pages, or in Aesthetic Record through this website’s implementation.

With your permission, our Demaeo counter also tallies arrivals on public pages and taps on booking, call and text links. It sends only an approved page path, the kind of action, and a recognized referral source to Demaeo. It saves daily totals, not visitor profiles, and uses no analytics cookies or visitor identifiers. A temporary record in this tab remembers the arrival source until the tab closes or you withdraw permission. Contact and booking form pages, form contents, URL queries, full referring addresses and activity within Aesthetic Record are excluded. Hosting providers still process connection information to deliver these requests. A tap does not confirm a booking, call or text was completed.

3. How we use information

We use this information to respond to you, schedule and support appointments, provide services, process payments you authorize, run and secure the website, send administrative messages (marketing only with your separate permission), meet legal and recordkeeping obligations, and prevent fraud or misuse.

4. How information may be disclosed

We share information only with service providers that support our operations (hosting, security, scheduling, records, messaging, payments, and optional website analytics), with professionals involved in your care as permitted by law, when you direct us to, when the law requires it, and with a successor if the practice is ever sold or reorganized, subject to privacy obligations. We do not sell personal information, we do not share it for behavioral advertising, and we will not share your mobile number with any third-party company for its own marketing.

Mobile and messaging data: Mobile numbers, text-messaging originator opt-in data, and messaging consent will not be sold, rented, or shared with third parties, affiliates, or lead generators for their own marketing or promotional purposes. We may disclose this information only to service providers acting on Velatura’s behalf—including Aesthetic Record, communications providers, carriers, and compliance vendors—solely to deliver and support Velatura communications, or when disclosure is required by law. Those providers may not use the information for their own marketing.

5. Cookies and similar technologies

This site uses browser storage to run, secure, and remember your preferences, plus optional Google Analytics cookies only after you allow them. We do not add advertising cookies to the website. Generic first-party display preferences control the optional signup invitation. An existing preference from the earlier contact step is preserved. A fixed visit flag lasts for a 30-minute period of inactivity, renewed by page visits and clicks, so dismissing or skipping does not prompt you repeatedly during that visit. After a confirmed marketing signup, a separate generic preference can hide the invitation in this browser for up to one year. These preferences contain no contact details or form contents and are never records of messaging consent. Clearing browser storage or using another browser or device may show the invitation again. If this browser cannot save a display preference, you can continue directly to booking.

LeadAR hosts the signup form and maintains submissions and separate messaging-consent records. Its hosted form may store contact details and identifiers in browser storage under its own domain and use them for form functionality and activity tracking. Sticky Contact prefilling is disabled on our signup form. The website does not copy those records, treat every submission as opt-in, or use a display preference to authorize messages or change an unsubscribe choice. Embedded third-party services — including LeadAR and Google Maps — and sites you reach from here, including Aesthetic Record, operate under their own privacy and cookie policies.

6. Communications and your choices

You can unsubscribe from marketing email using the link in any message. For texts, message frequency varies and message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE, or OPT OUT to stop texts, or clearly ask us by text, email, or phone; we may send one nonpromotional message confirming your opt-out, and after that no further texts will be sent unless you validly re-enroll. Reply HELP for help. Opting out of texts may also stop appointment reminders, so use the client portal or email for anything necessary. See our SMS/Text Messaging & Voice Communications Terms.

7. Retention

We keep information only as long as reasonably needed for patient care, business, tax, and legal requirements; periods vary by record type.

8. Security

We use administrative, technical, and physical safeguards appropriate to the information we hold. No website or transmission method is completely secure, so use the Aesthetic Record client portal — not public email or text — for sensitive messages.

9. Your requests

You may ask us to access, correct, or delete personal information we are not required to keep. Requests about medical records are handled under our Notice of Privacy Practices. We may verify your identity before acting.

10. Children and pediatric care

Velatura serves adults 18 and older, and this website is not directed to minors. People under 18 should not use online booking, create a client-portal account, or send us personal information. If you believe a minor has done so, contact us.

11. Changes to this policy

We may update this policy as our services, vendors, or legal obligations change. The current version and its effective date are always posted here.

Contact us

Questions or requests may be sent to info@velaturaaesthetics.com, by calling (813) 686-6536, or by texting (813) 686-7144. Calls and text messages are routed through Aesthetic Record. Existing patients may use the Aesthetic Record client portal for secure, nonurgent messages. Do not send or leave urgent or detailed medical information by public email, text, voicemail, or ordinary telephone.